Apple TV takes early lead at Creative Arts Emmys
Apple TV picked up 20 wins at this weekend’s Creative Arts Emmy Awards, more than any other streaming service. 'Widows Bay' alone earned eight of those, making it the frontrunner for top comedy honors at the upcoming Primetime Emmys. Other Apple shows like 'Pluribus' and 'Margo’s Got Money Troubles' collected several awards too. Overall, Apple leads HBO Max (16) and Netflix (13) as the main ceremony approaches.
- Apple TV earned 20 Creative Arts Emmys so far
- 'Widows Bay' claimed 8 wins, leading in comedy categories
- Apple leads HBO Max (16) and Netflix (13) in early wins
- Primetime Emmys, with biggest awards, are announced September 14
Sources covering this
In this story
More in Big Tech
Nvidia agrees to acquire Hugging Face for $12.9 billion
Nvidia has agreed to acquire AI platform Hugging Face for $12.9 billion, marking one of its largest deals to date. Hugging Face is a widely used online repository for open-source AI models and tools, serving over 18 million developers and more than 200,000 companies. Both firms stated the platform will remain open, and users will not be required to use Nvidia’s hardware or services. The deal follows significant recent security incidents involving AI models on Hugging Face.
US opens investigation after Tesla Cybercab launch
Tesla has begun operating its new Cybercab robotaxi service in Austin, Texas, offering rides in vehicles with no steering wheel or pedals. Within hours of the launch, the US National Highway Traffic Safety Administration started an investigation into whether these vehicles comply with federal safety regulations. Tesla reportedly self-certified the Cybercab. There are currently 45 vehicles in the Texas fleet, with plans for significant expansion.
KeyBanc warns iPhone 18 event may hurt Apple stock
KeyBanc Capital Markets thinks Apple’s September 9 iPhone event could be bad for the stock. The analyst expects higher iPhone 18 Pro prices—$1,249 for the Pro, $1,399 for the Pro Max, and $2,199 for the foldable iPhone Ultra. KeyBanc forecasts fewer overall iPhone 18 units sold, mainly because of no new base model in this cycle, and says rising prices could weigh on demand and margins.
Xbox Game Pass to limit monthly cloud gaming hours
Starting November 2026, Xbox Game Pass subscribers will face hard monthly limits on cloud gaming—15 hours for Ultimate, 10 for Premium, and 5 for Essential plans. If you hit that ceiling, you’ll need to buy extra hours through the Xbox Store. Microsoft says this change, citing server cost pressures, only affects about 4% of subscribers, but it marks the end of unlimited cloud play.