Tottenham Hotspur uses AI agent to cut fan service time
Tottenham Hotspur Football Club rolled out an AI-powered service agent using Salesforce tools to handle fan inquiries. After connecting fan data from over 30 different systems, the club's 'Ask Spurs' agent now resolves most questions instantly—across eight languages. When a human agent steps in, the new setup cuts average call times to 10 seconds. In the first month alone, Spurs saved 80,000 minutes handling requests.
- Spurs unified over 4.6 million fan records
- AI agent supports requests in eight languages
- Human agents now resolve calls in about 10 seconds
- New system expected to handle 200,000 calls a year
Sources covering this
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